Entrance Area

Twelve eco-friendly columns made from recycled fabrics are interspersed with six vertical digital screens. On the screens, models wearing the latest collection appear to walk through an outdoor forest runway, instantly connecting visitors to nature as they enter the booth.

Brand Journey

A 5.5-meter-high LED scrolling display showcases the brand’s past achievements and future goals. Alongside, an educational installation highlights ZARA’s sustainability initiatives in China and other significant milestones through a multi-dimensional presentation.

Future Corridor

Acting as a transitional space from "Inspired by Nature" to "Future-Oriented," the corridor is equipped with cameras, flashlights, and other lighting devices to simulate a red-carpet atmosphere, offering visitors an immersive "star moment." Large screens within the corridor showcase behind-the-scenes footage of ZARA’s live-streaming setups. Visitors can also experience the charm of these setups through VR technology at the exit.

Interactive Digital Media

The interaction zone features an immersive audiovisual room with floor and wall projections. Accompanied by natural soundscapes, visitors embark on a journey through the origins of fashion. Starting in Spain—ZARA's birthplace—they traverse the lush Galician forests, cross the oceans, and interact with lightweight sustainable fabrics, experiencing the beauty of eco-friendly materials.

Rest Area

Comprising a VIP zone and a public lounge, the rest area is furnished with carefully curated home pieces from ZARA. Paired with soft lighting and elegant fragrances, it provides a perfect conclusion to the ZARA journey curated by SKYnoa.