Through the main entrance is a hallway lined with lockers, like in American TV shows—once a student hangout, now reimagined as a product display. Stickers on the locker doors hint at Butterbear’s presence, sparking curiosity and emotional connection. This playful, unconventional display encourages interaction, turning shopping into a charming back-to-school adventure.

Beyond the lockers is a wood-paneled classroom. On the blackboard, illustrations of ZARA x Butterbear set the scene. Here, desks and chairs are for photos, chats, and quiet laughs, not homework. Nostalgia blends with a fresh classroom setting, merging function and storytelling for an immersive “dream campus” experience.

The light blue fitting area draws from familiar school restrooms. A full mirrored wall expands the sense of space and provides plenty of angles for trying on and photographing outfits. Stickers and playful graphics break the mirror’s usual coolness.

Blue-and-white check patterns on the walls and floor give a clean, simple backdrop. A color-matched bench in the center serves both as a seating and shoe-changing spot, and as a visual anchor tying into the overall palette. The space balances function with a casual, lived-in campus feel.

The campus gym channels lively sports energy through color, texture, and structure.

The floor mimics the texture of a real sports court, with clear lines marking its layout, combining function and visual direction. Around it, metal mesh fencing defines the space, adding a semi-transparent enclosure that also serves as a product display wall.

Bleacher-style seating borrows from real stands, giving visitors a place to rest, take photos, or watch activities. Its structure and colors blend into the scene, deepening immersion.

A green wardrobe serves as a photo spot, styled with the same playful storytelling of ZARA’s Butterbear Academy. The structure mimics a real wardrobe, with clothes hanging inside to create a layered visual frame, as if stepping into a small fantasy world.

Consistent materials and smooth transitions keep the area distinct yet connected, offering a space where each captured moment sits between fairytale and reality.