CLIENT
ZARA
SHANGHAI
LOCATION
POP-UP
WHAT WE DID
ZARA x Harry Lambert x Disney introduced the collection with a pop-up experience at Huaihai Road, Shanghai. Harry Lambert builds his second collaboration with ZARA, and this time with an added twist from Disney. SKYnoa transformed the store into an immersive environment that combined Disney references and Lambert’s distinctive styling. The pop-up store is designed to align with the Harry Lambert x Disney style. The space brought together elements of playful nostalgia and space-age design, reflecting the collaboration’s focus on self-expression and storytelling. It featured a large-scale Mickey Mouse installation and decorative displays that invited visitors to explore and engage with fashion and Disney storytelling.
NOSTALGIC & PLAYFUL
SKYnoa drew inspiration from the visual language of 1970s TV sets to design the space with vintage references and a nostalgic color palette. Adopting iconic objects such as director's chairs and Hollywood LED vanity mirrors to infuse the entrance with a sense of playfulness and theatricality. Considering the uniqueness of ZARA x Harry Lambert x Disney's first collaboration, SKYnoa infused the space with a high-gloss red, from flooring to ceiling, attracting passing by shoppers and creating a focal point. Throughout the immersive red interior, the merch is displayed in a playful way.
Referencing design approaches from other global projects, SKYnoa tailored this Shanghai edition by adopting red as the dominant hue, resonating with the cultural and aesthetic context of the local market. A mix of matte and glossy wall finishes further reinforced the retro, vintage atmosphere, while the red carpets and walls paid homage to Mickey Mouse’s signature red trousers, embedding a playful narrative within the space. At its core, the pop-up embodies a philosophy of inclusivity and joy, an immersive environment designed to engage, inspire, and connect with a wide and diverse audience.
PHOTO COURTESY BY ZARA
SKYnoa X ZARA