Photography courtesy of FRAME
FRAME
CLIENT
RETAIL SPACE
WHAT WE DID
Chengdu Taikoo Li
LOCATION
Founded in Los Angeles in 2012, FRAME is a premium lifestyle brand known for its signature cuts, fine leather, and cashmere. Its timeless style blends a modern Californian perspective with Scandinavian roots. The brand envisions a retail space with an artistic touch that maintains brand identity.
For Chengdu, SKYnoa drew inspiration from traditional Sichuan courtyard houses. The layout combines an oval shaped layout within a rectangular space, creating tension between curves and straight lines to enrich the visual layers.
The main focal point of the store is a central oval shaped ceiling light that is inspired by Sichuan courtyard houses’ unique feature – skywell. The “skywell” provides a bright and open space to highlight the product around its parameters. The racks around the outskirts of the store frame the oval space, providing a clean and simple display of FRAME’s merchandise. With their shiny chromed textured finish they contrast the more muted and soft interior space and bringing dynamic to the customers shopping experience.
SKYnoa collaborated with a local artist to create bespoke sculptures that enrich the space and bring the brand’s story to life. The barrisol lighting along with the chrome finished fixtures and textured walls evoke a refined ethereal showroom. FRAME’s timeless and distinct aesthetic is firmly exhibited at Taikoo Li.
Entrusted by FRAME, SKYnoa led the project from creative concept, market insights, client communication, to full finished completion. Leveraging its cross-industry resources, SKYnoa built a unique boutique store to support the brand’s entry into the iconic shopping mall of Chengdu Taikoo Li.
PHOTO COURTESY BY FRAME
SKYnoa X FRAME