Photography courtesy of SKYnoa
For this 140sqm location in the newly opened Plaza 66 Mall at the scenic Westlake of Hangzhou, SKYnoa was honored to design the new boutique store for AmandaX; bringing the brands signature timeless elegance into the poetic context of Hangzhou. The concept captures a boutique resort style interior, integrating the idea of travel and destinations with a layered room-to-room layout. From the arrival in the hotel lobby, to your private suite with a lush living room, and fitting rooms to “check-out”.
AMANDAX
CLIENT
CONCEPT DESIGN
WHAT WE DID
HANGZHOU
LOCATION
“The Arrival” upon entering, visitors are met with a lobby style design: soft lines, artistic atmosphere and a curated balance of materials, textures and product display. Draped curtains gently framing the transitions between rooms. Stone-tiled floors are inspired by Parisian interiors, warm wood tones are balanced with light-chromed and dark metals. Shanghai Art Deco elements are concealed within the ceiling, revealing themselves gradually as one move through the space.
As the journey unfolds into the next room with a more expansive design, sparking curiosity and inviting customers to stay. Product display and VIP areas with comfortable seating arrangements are woven together. Movement is gently guided by soft curves that blur the line between display and lounge area to make the entire store feel intimate and familiar.
The fitting rooms shift to a more intimate and introspective atmosphere. Soft lighting and warm-toned surfaces create a calm environment, where the experience becomes more personal. Seen as its departure, it is not an end, but a transition. It is an extension of travel into everyday life. What AmandaX offers is not only a way of dressing, but a way of living.
PHOTO COURTESY BY SKYnoa
SKYnoa X AMANDAX